Major motion picture studios are now releasing movies stored on USB flash drives and micro SD cards, utilizing Mo-DV’s Universal Player and DRM technology, in parallel with movies released on DVDs and Blu-ray. The movies on USB Flash Drives, containing Mo-DV technology, can be readily identified by looking for the Mo-DV logo on the product packaging. These products have been sold through large retailers including Fry’s Electronics, Office Max, Media Markt, and Gamestation.
Mo-DV’s patented Universal Player allows the play of protected content across multiple platforms and thus eliminates the need to create separate SKUs for each platform. Movie studios can more readily prevent the illegal duplication of their content with Mo-DV for USB Flash Drives and Micro SD Cards—an issue that couldn’t be easily combated with distribution of content on DVDs. The technology is designed to enable content owners to specify a range of variables including the number of downloads allowed, number of plays allowed, and whether content can be copied from one appliance to another.
